Evento Wellmade
francesca-polizzi-profile

BIO

Lover of beauty in all its facets, relentless promoter of excellence as a vehicle for value and culture, and, since childhood, always searching for beauty and harmony in everyday life, Francesca Polizzi is an interior design architect and an expert in luxury goods marketing, with an emphasis on Made in Italy.

In 2019 she founded Sprazzi di Bellezza, her strategic communication and consulting company, aimed at actively supporting and assisting the development of Italian and international companies in the field of artistic craftsmanship and cultural heritage. The company’s activity focuses mainly on the market placement of these companies, in order to promote their value in the eyes of the public through careful storytelling. At the same time, Francesca manages multiple and diverse editorial projects, aimed at raising public awareness towards the development of new defining criteria for luxury and beauty.

Born and raised in Rome, she got both her bachelor’s degrees at Politecnico di Milano and a master’s degree in luxury goods marketing at IULM. After studying and working in Lombardy’s capital, she gained fundamental life and work experiences, both nationally and internationally speaking (Italy, Scandinavia, Switzerland, UK and United Arab Emirates), thus developing a solid knowledge of the luxury and high craftsmanship industry, all the while weaving a worldwide strategic network of clients and partners, before finally establishing her business headquarters between Rome and Florence.

Following these remarkable experiences, Francesca developed a collateral purpose: to foster the creation of new synergies between advocates, promoters and those who love beauty and all the values it stands for, building a diversified network of international partners.

Imola
Knitters, Embroiderers

Il Filo d’Autore – Eugenia Benassi

The timeless value of a well-made garment

Eugenia and Cristina work with the firm delicacy and unflinching precision of yesteryear. The quality of their fabrics is undeniable; they give a ...

Eugenia and Cristina work with the firm delicacy and unflinching precision of yesteryear. The quality of their fabrics is undeniable; they give a sensation to the touch that we are no longer used to. The value of a well-made garment, which effortlessly stands the test of time and which, if well cared for, can continue to tell its story to several generations. Also to be appreciated is the effort made by Eugenia and Cristina to support the Italian market for quality yarn, without giving in to compromise; a system that nurtures the fruit of an all-Italian value chain, which is transformed into an heirloom to be enjoyed every day with pride, class and much joy!

Firenze
Wax craftsmen

Federica Tessari

An alchemical game of stories, works and memories

I was immediately struck by Federica's extraordinary artistic and literary culture, which, however, never denies a marked curiosity, modesty and ...

I was immediately struck by Federica's extraordinary artistic and literary culture, which, however, never denies a marked curiosity, modesty and constant desire to study, deepen and research. Her candles are miniature works of art, which tell a lot about her connection with the city of Florence: an alchemy of fragrances and unmistakable aesthetic languages merge with memories cherished with care and gratitude. Personally, I have donated many of her candles, to those who are able to understand and appreciate such a precious object. One peculiarity that is immediately apparent, in addition to their beauty, is that they diffuse a persistent fragrance even when extinguished, thus immersing the environment in the work of art from which they are inspired. This is because Federica, as a woman and a crafter, boasts a rare quality: she takes her time. Time to be inspired, to research, to design, to test, to renew; each of her works is the result of a meticulous creative, artistic and artisanal process that results with undeniably superfine objects, in which every single detail (from the vase to the packaging, from the inspiration to the fragrance, from the wax to the wick) stand out for higher levels of quality, research and perfection.