Recommended by: ELENA AGOSTI

Ago & Filo Chic is Idona Foi’s embroidery atelier located in Martignacco, in the outskirts of Udine. After more than 15 years of experience working for companies specialized in men’s sartorial clothing, Iduna opened her own business in 2015: a tailor workshop specializing in artistic embroidery, where refined and custom garments are adorned with haute-couture embroidered details, crafted using either the needle or tambour techniques, with flair and inventiveness.
Her favoured technique, however, is free-hand machine embroidery, which allows a great deal of creativity and freedom in terms of expression, colours and sizes.
Thanks to this technique, Iduna uses her sewing machine like a painter’s brush, giving life to figures and landscapes able to tell stories and spark emotions.
Her embroideries are real works of art featuring meticulously executed details, some of which even became pictures or tapestries and were showcased at major artistic craftsmanship exhibitions.

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Elena Agosti Director of Casa Museo Villa Lattes
A pictorial work

Iduna's work is surprisingly perfect and harmonious, where the free-machine stitched decorations enhance the clothes on which they are applied. Hers ...

Iduna's work is surprisingly perfect and harmonious, where the free-machine stitched decorations enhance the clothes on which they are applied. Hers is a pictorial work: through the juxtaposition of coloured threads she manages to render the nuances, volumes and dynamism of the subjects she embroiders. She doesn’t use only yarns, but also pearls and beads, Swarovski and other elements that make the treated surface three-dimensional. At first the work, from pictorial, takes on the connotations of a contemporary mosaic. Then as you look away, you realise that it is 'only' a fantastic detail of a dress, also made by her skilful hands!

fcberin October 2023